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Privacy Policy

Who we are


We, Sportmarket Limited, are committed to protecting and respecting your privacy.

This policy (together with our General Terms and Acceptable Use Policy) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 and, from 25 May 2018, GDPR (together and separately, the Act), the data controller is Sportmarket Limited. We are a limited liability company, registered in Malta, with registered office at Milestone House, Triq is-Sajf ta' San Martin, Bahrija l/o Rabat - RBT 6013, Malta.

Information we may collect from you

We may collect and process the following data about you:

How we process your personal data

In accordance with the Act, we will only process your personal data where we have a lawful basis for doing so. In respect of your personal data, these bases are where it is necessary to provide services to you under the performance of the contract we have with you; where we are required to do so in accordance with legal or regulatory obligations; where you have given your consent; and where it is in our legitimate interests to process your personal data provided that these do not prejudice your own rights, freedoms and interests.

We will process your personal data for the following purposes:

IP addresses and cookies

We will collect information about your use of our Website and Platform, including where available your IP address, operating system and browser type, for system administration and reporting purposes.

We may obtain information by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Website and Platform and to deliver a better and more personalised service. They enable us to identify you, monitor your usage of the Website and Platform and to recognise you when you return to our Website or Platform.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Website and Platform.

If you choose to disable cookies after you have already accessed the Website or Platform we recommend that you delete any persistent cookies stored on your computer’s hard-drive. This can usually be managed via your browser settings.

Where we store your personal data

The data that we collect from you may, if necessary, be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Whenever we transfer your personal data outside of the EEA we will ensure that adequate protections are in place to keep your personal data secure

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We capture your personal data over a secure link using recognized industry standard Secure Sockets Layer (SSL) technology which encrypts the data whilst passing it over the internet. This will be indicated on most browsers by a lock in the status bar at the bottom of the screen. Firewalls are also used to block unauthorized traffic to the servers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Disclosure of your information

We have certain third-party processors that may process your personal on our behalf. These processors will only process your personal data in accordance with this privacy policy and in accordance with our instructions. Furthermore, we will demand that such processors shall keep your personal data secure. We may also disclose your personal information to third parties:

Other than the instances listed above, we will not disclose your personal information to third parties without your consent.

Updating Your Information

It is important that the information we hold about you is accurate in order for us to comply with our legal and regulatory obligations and also to provide you with the best possible service. We therefore request that you ensure your personal data is up to date at all times.

Your Rights

The Act gives you the following rights in relation to your personal data:

If you are unsure about your rights or are concerned about how your personal data may be processed, you should contact your national data protection regulator.

If you would like to exercise any of your rights, then you can do so by emailing us at Please be aware that whilst we will try to accommodate any request you make in respect of your rights they are not absolute rights. This means that we may have to refuse your request or may only be able to comply with it in part.

Where you make a request in respect of your rights we will require proof of identification. We may also ask that you clarify your request. If we receive repeated requests or have reason to believe requests are being made unreasonably we reserve the right not to respond.

Retaining Your Personal Data

We will retain your personal data for the period necessary to provide you with services. Accordingly, once you close your account with us we will commence the process of deleting your personal data. We expect that most of your personal data will be removed within twelve months of you closing your account save for personal data that we are required to hold pursuant to statutory or regulatory obligations, in order to honor self-exclusion or where needed for legal claims.


We may contact you in relation to promotions, products or services that you may be interested in from time to time. You can opt-out at any time by emailing us at

We may also carry out certain profiling of you and your activity in relation to our services in order to send you more relevant marketing communications. This profiling will be undertaken based on your use of our services.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to